Consumer Behavior according to Demographics Assignment - 6

Consumer Behavior according to Demographics - Assignment Example The respondents are further subdivided into four categories with respect to their age. There are respondents with age ranging from 15 to 25 years old and this group is 27% of the total sample size. Another group of respondents consists of samples with age ranging from 26 to 35 years old. This group is 73% of the total sample size. Another classification of respondents is according to their gender. The percentage of male respondents is 47% and the remaining percentage which is 53% goes to female respondents. This is shown in Table 2 below. Respondents are also classified according to their lifestyle. As shown in Table 3 below, the percentage of respondents who are active and dedicated is 46% and about 7% for respondents who identified themselves as romantic. There are no respondents who are longing for security, relaxed and uninvolved and others. The 13% of respondents find themselves aggressive. Another 7% of the respondents identified themselves single-minded and the remaining 27% find themselves active but lack of time. This can be further justified statistically if the probability value (P-value) is greater than 0.05. This means that there is no significant difference observed between the means of the two compared population responses. Thus, Ho is accepted. On the other hand, in the event that the P-value is less than 0.05, then this result suggests a significant difference observed between the means of the two compared population responses. Thus, Ho is rejected. The first item is asking the respondents whether friends influence them to watch a film. The responses of the respondents can be affected by how socially active they are in making and hanging out with friends.